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Our merch is an extension of the newbe mission: redefining modern fatherhood with confidence, style, and purpose. Designed for dads who give a damn, it blends comfort with attitude - each piece made to feel good, look sharp, and say something that matters.

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From bold statement hoodies like "Dads Fkn Matter" to refined everyday essentials, our collection is curated for the dads who are owning their role and rewriting the narrative. You've seen a preview on our site - now get ready to wear it with pride.